Intellectual Property Lawyer

• Former Assistant Commissioner of Patents, Trade Marks, and Designs at the Intellectual Property Office of New Zealand.
• Principal consultant for IP consultancy Zone IP (Zone IP and Trade Mark Zone).
• Member of NZ Law Society, IPSANZ, INTA, AIPPI and ADLS

IP Superpower – Trade Marks prosecution and disputes

There are two kinds of influencers in the world: those who build and those who destroy. Intellectual property is all about building and creating. It’s about being excited by the possibilities of what your business can create and build.

Our clients are innovative, passionate business builders and leaders who back themselves, who stake a claim to new ways of doing things, new innovations, and creations. They are not afraid to hitch their wagon to a star that no one else has yet discovered. It’s our job to take them there.

At Zone, we look beyond the traditional view to a cooperative and commercial approach to business, to meet the changing demands of the new globalised market.

I’m passionate about leading an IP law firm that is motivated to achieve successful outcomes that are good for your business.

Now, more than ever, it is vital to have an agile, innovative approach to developing your business assets. Especially for your Intellectual Property.

Innovation is one of the key drivers to maintaining a healthy business at the other end of a tough economy. With a robust IP strategy, your business can expand your trade, confident in the knowledge that your precious ideas are protected.

• Intellectual Property Lawyer and Patent Attorney
• Member of NZ Law Society, NZIPA, IPSANZ, APAA and ADLS

Identifying your IP opportunities and solutions across other areas of law

Anyone can be in your corner when things are going well. It’s when challenges and obstacles arrive at your doorstep that you need courageous leadership to step up to the plate, make difficult decisions and still retain your reputation and your humanity. Intellectual property law requires a patient, intuitive approach that can see through the fog of competing demands to pick out the best path for you and your business.

Our clients are innovative business builders and leaders, applying good quality commercial thinking to solve real-life business problems. It’s our job to help them achieve their goals, avoid problems and plan for their future.

At Zone, our approach to your IP challenges is always to think – ‘How can we make this better so that you come out of it well?’ We’re known for integrity, and for clear, frank advice– telling you what you need to hear, not just what you want to hear.

I love helping people succeed, using commercial strategy and common sense to achieve pragmatic commercial solutions in line with your client objectives. What’s your biggest problem, what’s your biggest asset? We can help solve one and protect the other.

As our world faces an uncertain future, it’s those innovative businesses who will show us the opportunities that we need to rebuild. Actively managing your IP portfolio and creating a realistic business strategy across multiple areas of the law for your IP protection ensures your ideas are developed on a solid, protected foundation.

• Chief Operating Officer
• Marketing and Business Manager
• Member of the International Trademark Association (INTA)

Strategic IP that takes advantage of emerging trends

The world is moving fast. It’s tough for business leaders to keep on top of everything happening in their business and accurately predict the next opportunities and obstacles. Moreover, with the business world in flux from pandemics and increased globalisation, it has never been more important to keep a strategic eye on the bigger picture, reading emerging trends to become a solution-based market leader.

Relationships and business are intertwined. My role is about relationships – internal, external, domestic, international. Our work directly impacts our clients as they build their business, and build relationships with their clients, their peers and industry partners.

We are your in-house IP Team, working with you to protect your brand in NZ and around the world. We provide the solutions you need to create brand credibility so that your professionalism and business acumen is elevated in your industry.

I love watching our clients develop, fuelled by their drive and passion in their area of expertise. Knowing these people are depending on us to help them build a strong foundation for their business inspires our whole team to keep innovating and pushing for excellence.

Intellectual property is a massive competitive advantage for your business when it’s set up and structured in the right way. The more we educate people about the value of their ideas and intangible assets, the better they stand out in the business world.